LuAnn Daniel’s career in Diagnostic Imaging has spanned more than three decades. She’s always had a passion for breast cancer awareness and was inspired to take that passion to a higher level after she lost her dear friend, Susan Hicks, to breast cancer. Daniel founded Women Rock in December 2010, a nonprofit organization that provides financial assistance to underinsured and underprivileged women to obtain breast imaging services. Women Rock provides support and encouragement to those already diagnosed with breast cancer to help them through treatment, recovery, and give them hope. She is involved in all aspects of running the organization and oversees all operations. She attributes her success to her passion and empathy. LuAnn particularly enjoys taking the Women Rock mobile breast cancer awareness education station on the road, which enables her to meet amazing people, hear stories of victory and defeat, make friends, save lives, and witness time and time again a woman’s true inner strength. LuAnn earned an Associate of Science in 1982 and is certified in radiography, mammography and computed tomography. LuAnn is a member the American Society of Radiologic Technologists, the American Registry of Radiologic Technologists, and The National Association of Nonprofit Organizations and Executives. She is a 2018 graduate of Leadership Sherman, and a 2018 recipient of the Athena International Women In leadership award. In 2011, LuAnn received the 2010 Advocacy Mentor of the Year Award from Women of Visionary Influence (an international Women’s organization). LuAnn was invited to sit on the Board of Governor’s for the National Association of Nonprofit Organizations and Executives. She went through their rigorous program where she received advanced certifications as a Certified Nonprofit Executive, Certified Nonprofit Consultant, and Certified Development Executive. She also worked for and met requirements for Women Rock to be designated as a Certified Nonprofit Organization. Women Rock was named Nonprofit Organization of the year by the Sherman Chamber of Commerce for 2016. LuAnn is a 2022-2023 Social Innovation Accelerator Fellow with the Greater Metropolitan Dallas United Way. Daniel is excited to continue to lead the growth of innovative programs Women Rock offers to our local communities in the fight against breast cancer.